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Our Mission
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Act as a catalyst for
business and community development in the
greater Saranac Lake area
Our Values
INTEGRITY
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We do everything with our values in mind.
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We assume the best of intentions in people and give everyone the benefit of the doubt.
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We do what we say we are going to do.
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We do everything thoughtfully and with high quality.
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We give feedback directly, respectfully, and with a focus on solutions.
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We communicate our needs and expectations openly and do not get angry at others’ failures to fulfill expectations we never clearly set.
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We actively listen and are open to feedback and improvement.
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We take responsibility for our mistakes and learn from them.
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We acknowledge our roles in conflicts and participate in finding and implementing solutions.
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ACTION
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We plan to the best of our abilities and take timely actions using available information.
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We take calculated risks and view failures as learning opportunities.
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We are not afraid to change course as more information becomes available.
TRANSFORMATION
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We support each other and give everyone a chance to learn and to improve because we believe individuals are the key to societal transformation.
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We are not afraid to have courageous, sometimes even painful conversations that may lead to the positive transformation of our organization, of Saranac Lake, and of the wider community.
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We recognize our role in supporting leaders and organizations to transform policies and systems.
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We encourage and create opportunities for diverse communities to support each other and build solidarity across identities.
EQUITY
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We are thoughtful about our privileges and how they affect our interactions with others.
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We create environments that allow for voices that are often less heard to be heard, including checking in with those who tend to be quieter, and asking more dominant voices to step back and do more listening.
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We acknowledge and celebrate the strengths and differences in others, and do not assume that the ways we are used to doing things are the only correct ways to do things.
COMMUNITY
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We create a space for everyone. We actively build an environment where everyone of any race, ethnicity, class, age, religion, sexual orientation, gender identity, accessibility needs, or country of origin feels welcomed and seen.
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We welcome and encourage energetic conversations across diverse perspectives and challenge each other respectfully.
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We take time to get to know each other as individuals.
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We support each other to learn and to grow.
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We have a good sense of humor and find fun and joy in our work.
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We are thoughtful of everyone’s needs when coordinating events and activities. We consider accessibility challenges and strive to accommodate everyone.
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We are thoughtful of our impact on the environment as we do our work.
Meet The Team
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Membership &
Engagement Coordinator
For Brynn all roads lead back to the Adirondacks… Growing up she spent the summers with her family on Upper Saranac Lake attending St. Lawrence University's Alumni Camp Canaras. With a deep love for the North Country, she herself went on to attend St. Lawrence University where she graduated in 2023 with a Bachelors of History. Upon graduation, Brynn went on to be a Historical Interpreter at Great Camp Sagamore in Raqutte Lake. After a season at Great Camp Sagamore she moved home to western Pennsylvania to spend some time with family. Missing the Adrondacks, she decided to make Saranac Lake her home in September of 2025. Brynn is excited to be a part of the Saranac Lake community and outside of work you can find her on the running trails, swimming in the lake, or reading a good book.
Brynn Afton
518.891.1990
Welcome@slareachamber.org
Christine Farah
Executive Director
Christine has lived in Saranac Lake for 10 years and moved here to attend Paul Smith's College after growing up in Yonkers NY.
She graduated with a degree in Hotel resort and Tourism Management, after graduation spent some time working in Ireland and returned to Saranac Lake where she has been a Senior Sales Manager in the hospitality industry before taking on the role of Executive Director of the Chamber.
When she is not working you can find her traveling spending time with family and walking her dog on the trails of the ADK.